The retail value of Durian consumed globally in fresh fruit form reached US$15 billion in 2016. The total value of the entire Durian market however is significantly higher if one takes into account Durian end products such as desserts, snacks and beverages. Durian’s share of these markets is unknown but combined in Asia are worth over US$275 billion annually and growing. There is room for more plantations in order to supply the growing needs of the global market, particularly from China.
Read Insap Bulletin for the full article