By Mohd Khairul Ramli
Malaysia’s 30-day visa-free policy for Chinese tourists has seen an increase in arrivals, but attracting and engaging this large market requires more than just an open door. Industry players need to understand Chinese travellers’ preferences and tailor experiences accordingly, considering cultural nuances and preferred digital platforms. Additionally, sustainable practices like eco-friendly tourism and community engagement can ensure that both tourists and locals benefit from the increased tourism activity.